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Training

Niche and Needs Assessment

Niche and needs assessment materials

Date

Tuesday, December 25, 2001
9:00 AM - 5:00 PM


Lunch will be provided

COST: FREE

REGISTRATION FOR THIS PROGRAM IS CLOSED


Contact

Grey Hayes
grey@elkhornslough.org
831-274-8700

Sponsors

Description

See also: Coastal Training Network, Sustainable Human Systems

Here are materials and presentations on niche assessment (aka market analysis) and needs assessment.  

 

Needs Assessment

 

Definition:

 

A needs assessment is a systematic investigation of an audience(s) to identify aspects of individual knowledge, skill, interest, attitude and/or abilities relevant to a particular issue, organizational goal, or objective. 

 

Purpose: 

 

The goal of a needs assessment is to design an effective program, product, or service that addresses the group’s needs and “wants.”

 

Market Analysis

 

Definition:

 

Market Analysis is a term with a broad scope and includes all aspects of a business or service environment. It asks questions about competitors (in our case other groups who provide similar information, products, or services), market structure, regulations or other restrictions, economic trends, technological advances, and numerous other factors that make up the business environment. Typically a market analysis consists of the following phases:

  • Inventory
  • Literature and Other Research
  • Analysis of Inventory

 

Purpose:

 

The results of a market research provide a context to determine an organizational or product niche and identify target audiences.

Documents and Publications

DOCUMENT AUTHOR / SOURCE
WORKSHOP MATERIALS
Presentation: Assessments - program niche and client needs
PDF, 711KB
Grey Hayes
Elkhorn Coastal Training
June 2013
OTHER INFORMATION
2008 K-12 Estuarine Education Program (KEEP) Framework
PDF, 201KB
NOAA Estuarine Reserves Division
ESNERR
2008
California Park Planner - Visitor Survey Issue
PDF, 1.4MB
California State Parks Planning Division
California Department of Parks and Recreation
May 2009
Environmental Education Resources Directory: Monterey Bay / Tri-county Area
PDF, 929KB
Applied Survey Research
Elkhorn Slough National Estuarine Research Reserve
2005
ESNERR Volunteer Niche Assessment
PDF, 69KB
Amanda Ankenbrandt
ESNERR
2011
KEEP Market Analysis & Needs Assessment Requirements
DOC, 174KB
NOAA Estuarine Reserves Division
ESNERR
March 14, 2011
Raw Data from survey in preparation for the Env Ed Res Directory
PDF, 194KB
Applied Survey Research
ESNERR
2005
Survey script for use in data collection for Env Ed Res Directory
DOCX, 22KB
ESNERR
Elkhorn Slough National Estuarine Research Reserve
2005

Questions and Answers

Submit a question on this subject and we'll provide an answer. info@elkhornsloughctp.org