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Training

Water Words That Work

Attendees learned the language that everyday citizens understand, and became more confident as they set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of the environment.

Date

Tuesday, January 22, 2013
8:30 AM - 2:30 PM
Solari Green Technology Building
Watsonville
Lunch will be provided

COST: $150.00
Payable by check to Elkhorn Slough Foundation
Payable by credit card (online)

REGISTRATION FOR THIS PROGRAM IS CLOSED


Instructor Information

Mr. Eric Eckl

Water Words That Work

Contact

Virginia Guhin
virginia@elkhornslough.org
831-274-8700

Sponsors

Description

See also: Coastal Training Network, Sustainable Human Systems

 

Make a splash with your communications!

 

Elkhorn Slough Coastal Training

 

Water Words That Work

January 22, 2013

8:30am – 2:30pm

Solari Green Technology Building

318 Union St., Watsonville

Objective:

Attendees learned the language that everyday citizens understand, and became more confident as they set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of the environment.

 

Agenda:

Part 1:  Understand the perspective that everyday citizens have on nature protection and pollution control, and discover the shocking secret of what motivates them to take action.

Part 2:  Learn the first steps of the “Environmental Message Method,” a process for transforming professional language into action language that will help make fundraising, issue advocacy, and behavioral change campaign a success.

Part 3:  Conservation and controversy go hand in hand.  Sooner or later, the mud will fly and your work and your relations will be on the line.  In this training, entitled “Combat Communications for Conservationists,” attendees honed skills needed to set the record straight and come out on top!

 

Audience:

This workshop was for people who need to communicate with public audiences about water resources, watershed management and land conservation.  

Goals:

Attendees learned to turn passive “environmental awareness” into pro-environmental behavior. They learned  how to create and deliver messages that will reach their target audience and inspire them to action.

 

 

Documents and Publications

Contact List
We encourage participants to download the contact list to assist with arranging a rideshare or to get in contact with someone you met at the workshop. Those interested in sharing a ride to the event are marked on the contact list.

DOCUMENT AUTHOR / SOURCE
WORKSHOP MATERIALS
Contact List
XLSX, 18KB
Virginia Guhin

January 2013

Links

Use this language to have impact
http://www.waterwordsthatwork.com/our-methods/message-method/words

Water Words that Work Training Details
http://waterwordsthatwork.com/2010/11/21/environmental-awareness-message-training/

Words that Work- swap the shop talk to reach broader audiences
http://www.waterwordsthatwork.com/our-methods/message-method/words-that-dont

Questions and Answers

Submit a question on this subject and we'll provide an answer. info@elkhornsloughctp.org