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Training

Environmental Communication: More Than A Message

 

Even the strongest message won’t deliver itself! Paticipants learned how the pros plan their campaigns, measure their accomplishments, and do it even better next time. The More Than a Message training provided big concepts and practical tips participants need to plan and carry out their communication work.

Date

Wednesday, January 28, 2015
9:30 AM - 4:00 PM
Moss Landing Marine Laboratories
Moss Landing
Lunch will be provided

COST: $150.00
Payable by check to Elkhorn Slough Foundation
Payable by credit card (online)

REGISTRATION FOR THIS PROGRAM IS CLOSED


Instructor Information

Mr. Eric Eckl

Water Words That Work

Contact

Grey Hayes
grey@elkhornslough.org
831-274-8700

Sponsors

Description

See also: Working Together To Get Things Done, Sustainable Human Systems

 

Overview

Even the strongest message won’t deliver itself! Participants learned how the pros plan their campaigns, measure their accomplishments, and do it even better next time. The More Than a Message training provided big concepts and practical tips you need to plan and carry out your effort.

 

Audience

This workshop was for people who need to communicate with public audiences about natural resources, watershed management, and land conservation. 

 

Objectives

Participants learned how to:

  • Plan successful communication efforts

 Learned to distinguish successful and unsuccessful communication efforts -- and how to draw up the best plan possible for the resources you have available to you.

  •  Reach new audiences

Explored how to research your target audience using mass media, direct marketing, and online techniques to find your audience and deliver your message.

  • Develop next steps for messaging

 Learned how you can use "the slope" to predict and measure the number of people who notice and respond to your message. Discovered what it takes to turn simple actions into big steps that really make a difference.

 

And, participants learned three surprising reasons why most outreach efforts fail along with how to master the basic concepts that communication professionals use when planning outreach efforts that succeed.

 

Workshop Format

This 1 day workshop consisted of indoor lectures and group activities. 

Documents and Publications

Contact List
We encourage participants to download the contact list to assist with arranging a rideshare or to get in contact with someone you met at the workshop. Those interested in sharing a ride to the event are marked on the contact list.

DOCUMENT AUTHOR / SOURCE
WORKSHOP MATERIALS
Handout: More than a Message Outreach Template
PDF, 782KB
Eric Eckl
Water Words that Work, LLC
January 2015
Handouts: More than a Message Combined Exercises
PDF, 590KB
Eric Eckl
Water Words that Work, LLC
January 2015
Presentation: More Than A Message Part 1 What Happens To Your Message Once It’s Out There?
PDF, 983KB
Eric Eckl
Water Words that Work, LLC
January 2015
Presentation: More Than A Message Part 2 Ready, Aim, Fire -- or Ready, Fire, Aim
PDF, 1MB
Eric Eckl
Water Words that Work, LLC
January 2015
Presentation: More Than A Message Part 3 Putting It All Together
PDF, 632KB
Eric Eckl
Water Words that Work, LLC
January 2015

Links

Info USA
http://www.infousa.com/

United States Census
http://www.census.gov/

Water Words that Work
http://www.waterwordsthatwork.com/

Questions and Answers

Submit a question on this subject and we'll provide an answer. info@elkhornsloughctp.org